Government Ministers raised this issue with the Newspaper Society last November. The Society shared these concerns and are now drawing up tougher guidance for local papers on advertising. This will include suggestions on what type of ads to refuse; training for staff; consulting with police and Local Authorities; and only taking payment by cheque or credit card so accounts can be traced.
Some regional press, including the Manchester Evening News and Reading Post, have already said they will no longer accept this kind of advertising. If other papers follow suit we can make progress towards eradicating this intolerable trade.